Pan-Euro 360 campaign for the launch of JBL’s new LIVE PRO earbuds. Featuring Virgil Van Dijk & Jesse Lingard. The idea was all about celebrating individuality through music and uncovering the unexpected tracks that they love.

🏆 #CLIOMUSIC AWARD WINNER 🏆

This was my second major project with Universal Music. It was originally designed pre-covid, but we adjusted it to make it fit the virtual world. The idea was to inspire creativity amongst the fanbase and give them a chance to play a part in designing the Jonas Brother’s first ever virtual performance. Prior to the gig, we called all creators to submit custom artwork for a chance to have their designs featured on the official concert poster, limited-edition merchandise, or concert visuals. The winning merchandise pieces were available for fans to purchase for a limited time before and during the concert, with all profits donated to Feeding America, the band’s preferred charity.

1.97 Billion PR Impressions

60+ Articles, 40+ Syndications, 18 unique stories throughout lifestyle publications that build credibility for Lenovo as a lifestyle brand

964 Contest Submissions over 4 Weeks

2.3M+ Impressions for Bre Gotham Influencer (14% Organic Post Engagement)

47.04M+ Paid Media Impressions

312.5K+ Paid Media Engagement

45K Chat Comments During Performance

I was brought in to build Joe & The Juice ‘the lifestyle brand’. It wasn’t about starting from scratch. It was about taking the cheeky, raw & youthful concept and bringing out the best parts of the brand to make it more accessible, but without losing the edge. The copywriting tone of voice was especially fun to define, and I’m incredibly proud of how everything now sits across all touchpoints.

To read more about the brand realignment project, please click HERE .

I lead the creative in terms of photographic style and look and feel. We cast real surfers to give an authentic relationship and avoid ‘models holding surfboards’. Shot against all odds (including a volcanic eruption) during lockdown 2.

Whilst at AMV, I was the lead creative for M&M’s UK. This campaign was called ‘Meet The Boxsetters’ and we launched it using a series of Snap-Ads.

The idea for the campaign was to mirror boxset behaviours and bring to life relatable moments using our loveable M&M’s characters.

This was a Snapchat Lens to elevate the TV commercial. It went down a storm and smashed all of it’s targets with incredible dwell time and repeat play time.

This was a digital campaign called ‘FoodQuorn’ that was only supposed to support the regular tv ad’s. The digital campaign went down so well they reversioned the edits and ran them on TV. The style and look and feel also completely changed their approach to their next TV campaign.

For the UK premiere of the M&S Christmas ad on Channel 4 we did a special extended version with them that brought Mrs Claus into Channel 4’s programming.

Saint Luke is a personal project with one of my best friends. We sell bright and bold bags and accessories. We wanted to make some video content to show off the bags and accessories so we made these. No clients, just us and a boat!