🏆 #CLIOMUSIC AWARD WINNER 🏆

This was my second major project with Universal Music. It was originally designed pre-covid, but we adjusted it to make it fit the virtual world. The idea was to inspire creativity amongst the fanbase and give them a chance to play a part in designing the Jonas Brother’s first ever virtual performance. Prior to the gig, we called all creators to submit custom artwork for a chance to have their designs featured on the official concert poster, limited-edition merchandise, or concert visuals. The winning merchandise pieces were available for fans to purchase for a limited time before and during the concert, with all profits donated to Feeding America, the band’s preferred charity.

1.97 Billion PR Impressions

60+ Articles, 40+ Syndications, 18 unique stories throughout lifestyle publications that build credibility for Lenovo as a lifestyle brand

964 Contest Submissions over 4 Weeks

2.3M+ Impressions for Bre Gotham Influencer (14% Organic Post Engagement)

47.04M+ Paid Media Impressions

312.5K+ Paid Media Engagement

45K Chat Comments During Performance